Bristol Cash Mob Helps Support Local Businesses

Cash Mobs in Bristol Connecticut have become a staple for many loyal members of Bristol Talks on Facebook.

Local businessperson David Haberfeld runs the local Cash Mob in Bristol Connecticut.

Neighboring Burlington Connecticut showed interest in a Cash Mob but due to a lack of interest, the Cash Mob never got off the ground. 

“I’m happy to hear Burlington will be organizing cash mobs. I think it’s a fun and easy way to support local small businesses, and it’s free! I’ve heard from cash mob winners that no matter how long they’ve been in business, every time they get customers who have never been there, didn’t know they were there, or who haven’t been back in a long time undoubtedly resulting in some increased residual business for them, keeping more dollars in your town and supporting your local economy. I hope you’ll all make an effort to participate”, says Haberfeld.

Cash Mobs are a good tool for small towns but are not easy to start.

It’s simply all about getting people out to support one business in order to get the message across: local businesses matter and you matter to local businesses.

But if that’s all there is to it, you miss the chance to build on their success.

Those who benefit most from cash mobs — small business owners — say the events have made the difference between a poor week and a fantastic week in nearly every case.

Most store owners say cash mobs help double- or even triple their sales.

Cash Mobs are also a great way to help the business build a positive reputation in the community.

It’s not about getting a hand-out from local residents it’s about getting to know your neighbors, introducing them to your products and services and sure, making a few sales along the way.

Cash mobs are a relatively new phenomenon. It’s an idea that’s only been around since about August 2011.The cash mob concept is credited to Chris Smith, a blogger in Buffalo, NY who used Twitter and Facebook to bring more than 100 people together at a local wine merchant. The store tripled its usual business for the day.

So how does it work?

The rules are simple:

The business must be locally owned and independently operated.

Mobbers will be encouraged to post to Social Media tagging the business and using the suggested hashtags: #cashmob #cityname

Meet 3 people you didn’t know before.

Takes lots of pictures and post them on social media.

In Bristol, Haberfield says:

“Every member gets one vote. You can add any Bristol business you want. This is absolutely a popularity contest. I won’t pretend it’s not. Only 1st place matters. There is no 2nd place here. There aren’t any rules as far as getting votes… ask your family, your friends, your customers, offer a sale if you win, bribe them, beg them, it’s all allowed.”

The takeaway:

What’s makes cash mobs so superior to other social media promotions is how easy they are. A typical flash mob, for instance, often requires paid performers and hours of rehearsals. But it doesn’t take a cast of thousands nor intricate choreography to make cash mobs work. Nor is there pressure to generate a massive quantity of Likes, fans, followers and tweets. You don’t need to “go viral.” Just a few dozen attendees and a cash mob can be a success.

If you get lucky and hundreds of people slam your cash mob event, you’ll have a PR bonanza on your hands.

And besides all that, cash mobs could be a lot of fun… and just an all-around nice thing to do.

It’s that simple — with alittle help from the community.

If you are interested in creating a Cash Mob for your community, The Roundup can help.


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