From discovering a new celebrity-endorsed product to finding a trendy swimsuit, with a price tag that seems too good to be true, social media ads are always there to catch our eyes. Recently consumers are finding that social media is a great place to find new products and services to purchase and approximately a third of online shoppers (31%) say they are using social networks to peruse new items to buy.
- How to Protect Yourself: Before you sign up for these “limited time offers” research the company online, see if there are any other consumer complaints, read the terms and conditions you are agreeing to carefully, and if you can’t find any terms and conditions, that is a red flag. Watch out for pre- checked boxes and make sure that you know who and where the company is that you are purchasing from.
- How to Protect Yourself: Know the red flags -Items that are priced significantly lower than what other retailers are charging, spelling and grammatical errors in the advertisements, and poor quality images are all signs that the advertisement may be for a counterfeit product.
- How to Protect Yourself: Google the website name with the words “complaints”, “reviews”, and “scam” to see what other customers are saying. Check the “About Us” or “Contact Us” information on the company’s website to see if they contain actual contact details for the business. If the only way to contact the company is through a form this is a red flag.
- How To Protect Yourself: Before you enter your username and password, read the reviews. Also read the description of the app carefully and look for spelling and grammatical errors. Check that the developers website is a working website and read the terms and conditions carefully ($99 every 7 days adds up quickly).
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